In an op-ed piece, columnist Thomas Sowell contends that "objective admissions standards are seldom decisive at most colleges. The admissions process is so shot through with fads and unsubstantiated assumptions that it is more like voodoo than anything else." He says a student who did not get admitted to "Ivy U" may be a better student than some of those who did. Sowell argues for more objective admissions standards by colleges and calls for a study that would measure the four-year performance of students admitted under objective standards and those admitted under more subjective measures.